Monday, March 30, 2009

AP: Depressing news bumming young people out. That is why they like Jon Stewart.

Apparently, the Assocated Press has sent a team of ethnographers around the world to document and research whether young people take in news differently with today's technology (via laptops and iPhones) than older people did with just news in print and on TV. The study finds that, of course, we do consume news differently!

After going to exotic locations all over the world, the AP believe that people such as Jon Stewart may become the new model for future news broadcasting programs. They also have reported that over the top and obsessive intake of news bits brings about repetitive stress syndrome, a condition AP anthropologist have labeled as "news fatigue."

"“Participants with news fatigue would try to ascertain whole news stories but they regularly were left unsatisfied,” reported the ethnographers in a 71-page report. “Ultimately, news fatigue brought many of the participants to a ‘learned-helpless’ response. The more overwhelmed or unsatisfied they were, the less effort they were willing to put in” to following the news."

“Adding to news fatigue among the participants was the widespread belief that ‘all news today is negative,’” continued the study. “Over and over again, the negativity of news – tragedy, crisis, war and terror – added to the desire to tune out.”

"That’s where Jon Stewart comes in. “Satirical shows provided an antidote to news fatigue by creating an‘anti-negative,’” said the ethnographers. “Jon Stewart could take even the most serious news and spin it and make it palatable.”"

"Based on the above findings, forward-looking news executives would be advised to ensure that future stories report all the latest developments, contain all the facts, provide context, include in-depth explanation, forecast future events and, above all else, are upbeat and funny."

source

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